Reply where the enquiry starts
A customer sends your business a DM. Your connected AI agent answers in that conversation, without sending them away to a website chat.
Instagram DM AI Agent
Instagram AI chatbot that answers DMs and captures leads.
Answer DMs from your business content. Capture customer enquiries in Serviti Lead CRM.
Included in the 30-day Growth trial. No card required.
Separate paid add-on on every plan. You need an Instagram professional account connected through a Meta app with approved messaging access.
Your business content, not generic replies
Give customers useful answers about your services, products and next steps from the content you have approved for your agent.
Turn Instagram enquiries into leads
When a customer shares contact details and what they need, keep those details with the enquiry in Serviti Lead CRM. Your team can follow up without reconstructing the conversation.
How it works
From incoming message to a useful next step.
1Customer sends a DMAn enquiry arrives in your connected Instagram account.
2Your AI agent repliesThe conversation stays inside Instagram.
3Lead details are capturedThe customer shares their contact details and what they need.
4Your team follows upOpen the enquiry in Serviti Lead CRM. Your team can take over the DM by replying in Instagram.
Instagram DM automation for businesses
Answer the questions that come before an enquiry.
Train the agent on the information your team already shares with customers. These are incoming customer conversations, not automated cold messages.
Salons and spas
Explain services, packages, published prices and opening hours. Collect the requested service, preferred timing and contact details for your front desk to confirm.
Retail and product enquiries
Answer questions about products, sizes, care and delivery policies from your approved content. Capture the product a customer wants and how your team can reach them.
Admissions enquiries
Explain courses, entry requirements and the admissions process. Capture the programme of interest and callback details for your admissions team.
Try it yourself: visit @servitiai on Instagram and message our agent about Serviti. Ready to connect your own account? Follow the Instagram setup guide or compare plans and add-ons.
Instagram DM AI Agent FAQ
Know what you are connecting.
Does the AI reply inside Instagram DMs?
Yes. The Instagram DM AI Agent replies directly in your connected Instagram account. It is included in the 30-day Growth trial. Connect your account to try it; after the trial, it is a separate paid add-on on any plan.
Do we still need a link in our bio?
Not for native DM conversations. You can keep bio, story and campaign links for visitors who want to open your website agent; those are separate from the DM add-on.
Does this also automate comments or Facebook Messenger?
This add-on is for Instagram direct messages. It does not include Instagram comment automation or Facebook Messenger.
How do we connect Instagram?
Connect your eligible Instagram professional account from Channels in your dashboard. Instagram AI is included in the 30-day Growth trial and needs a separate paid add-on on any plan afterwards. Account permissions and approved Meta messaging access are required.
Give your Instagram enquiries a useful first reply.
Choose any plan, add this channel and connect your business account from your dashboard with our step-by-step guide. Prefer we connect it for you? From ₹19,999 (outside India: $499), quoted after we review your setup. The channel is included in your Growth trial; choose a plan and channel subscription afterwards.